Amazing Story

Jordan brand always amazes me in their campaigns each year. The past year being the lockout for the NBA they really took that to heart with this commercial. The past few years Jordan brand has been in a funk with their market. When I say that I mean their commercials were on the darker side. This year they brought a more comedic feel like the 80’s and 90’s. It was great to see that fun side to the commercials again. 

Dr. Suess the Ad Man

It is hard to believe that Dr. Suess was quite the ad man. Before he wrote some of the most classic children stories he was doing the illustrations for advertisements. He encountered some areas where his ads were thought to be racist. There is no doubt that Dr. Suess is incredibly talented and these advertisements express that talent. They need to bring this style of advertising back!

Taking it back.

When we think of advertisements we tend to stop at a certain era such as the 50’s or 60’s. Truth be told great advertisements have been around way before our time. I came across a book with ads going back to 1905 which are completely outstanding. One in particular that caught my eye was a Rolls Royce ad from 1917. Now when I think of Rolls Royce, I think of quality, wealth, and perfection. Some may also think of it as the best car in the world. This ad captures just that saying. Being very confident in their product Rolls Royce announced that they had the best product on the market way before they founded the Phantom and the Ghost we see today. They made it known to the world that they had a luxury product and no one can compete.

Simple and Powerful

Have you heard of that show Mad Men? Does the name George Lois ring a bell? Probably not. George Lois is the original Mad Man he created many ads that boosted sales and gave companies the exposure they needed to stay in business. When the talk about a show about the advertising in the 60’s everybody that it was going to be about George. It was a huge upset when it wasn’t indeed and had no real perception of what advertising was like in the 60’s.

He created many great advertisements from the 50’s even one up until 2007. Ads ranging from American Airlines, Cutty Sark, Xerox, Jiffy Lube, Time, USA Today, and Coldene. Coldene is something that isn’t available on the market today, but had a huge impact in the 60’s. George created an ad of simplicity for this product. We are talking so simple that he didn’t even include a logo. This ad shocked the world in the 60’s.

Perfectly Executed

Square Tomato is an advertising agency in my home town Seattle. I may have some hostility toward them after being turned down from an internship opportunity, but I do respect their work. They have a great man running the show with an incredible personality. They came up with the campaign for a steakhouse that was not getting the exposure they needed. This serious of ads were well written and gets the point across in a humerus way. Bringing back the style of old western style saloons they draw the attention of all audiences in my opinion. My only suggestion would have been to fix the font to make it more original because I recall burger king using a similar font in their ads and the resemblance is too close.

 

Getting the Point Across

Playboy… A magazine that has made a big name for themselves. Whether they are great for our society or not is the issue they are trying to battle with this new set of ads. They want to focus the attention on the articles that are printed in the magazine and not the naked women. I feel these ads are great in getting a certain message across while keeping it classy and stylish. It is proving the point that men can focus their attention on a good article rather than a beautiful female.

Timeless Ad, Timeless Product

I have recently acquired a new taste for designer fashion. I may not be able to afford any of these things, but they are great to look at. In fashion one of the best things you can do is accessories and for guys that is a hard thing. Watches are one of those things that can make your outfit standout and set the boys apart from the men. A Rolex can definitely do the separation. The Rolex submariner is a classic piece and has stuck around since the 60’s. This ad is written with great language and has a “smooth” feel to everything they are saying. My favorite line is “How come it’s seen so much where the wettest thing around is a dry martini? Who Knows. Maybe it’s because the black dial goes so well with a black tie.” This watch was designed for divers, but it has such a classy look that it is mostly seen outside of the water in the business world.

A Visual Aid That Blew My Socks Off

You will see me in these this summer no need for socks.

Just in Time for the Weekend

I enjoy responsible ads supporting not drinking and driving. I feel this is an appropriate to kick start the weekend. Coors did a smart thing by using ET in a campaign after the movie was released because of the famous drunk seen of ET drinking a Coors in the fridge. It is perfect marketing. It is a simple copy and makes a lot of sense. Nobody should ever drive drunk in my opinion. Do the right thing. We can all learn from ET.

Apple Marketing

I have been working my way to finishing the Steve Jobs memoir and I have found it to be the most inspirational piece of literature. Jobs was one clever fellow. Throughout the book they speak on many different levels the advertising and marketing campaigns for Apple. It is not only a book for people interested in technology and innovation, but interest for people who want to know what it takes to market and advertise a product. These serious of photos are from the Apple “think different” campaign. Using photographs of world famous inventors and innovative thinkers with just the simple words “think different.” It is perfect.

 

 

 

 

 

 

 

 

 

Along with these serious of ad campaigns Apple introduced a TV commercial that was unlike anything the world has ever seen. Unveiled at the half time of the SuperBowl in 1984 Apple really made a name for themselves in thinking differently.”And you’ll see why 1984 won’t be like 1984.” Such strong and powerful words.