Just in Time for the Weekend

I enjoy responsible ads supporting not drinking and driving. I feel this is an appropriate to kick start the weekend. Coors did a smart thing by using ET in a campaign after the movie was released because of the famous drunk seen of ET drinking a Coors in the fridge. It is perfect marketing. It is a simple copy and makes a lot of sense. Nobody should ever drive drunk in my opinion. Do the right thing. We can all learn from ET.